Free downloads ebook How Behavior Spreads: The Science of Complex Contagions

How Behavior Spreads: The Science of Complex Contagions by Damon Centola

• How Behavior Spreads: The Science of Complex Contagions
• Damon Centola
• Page: 312
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780691202426
• Publisher: Princeton University Press

Download How Behavior Spreads: The Science of Complex Contagions

Free downloads ebook How Behavior Spreads: The Science of Complex Contagions

A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior—in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. While it is commonly believed that "weak ties"—long-distance connections linking acquaintances—lead to the quicker spread of behaviors, in fact the exact opposite holds true. Centola demonstrates how the most well-known, intuitive ideas about social networks have caused past diffusion efforts to fail, and how such efforts might succeed in the future. Pioneering the use of Web-based methods to understand how changes in people's social networks alter their behaviors, Centola illustrates the ways in which these insights can be applied to solve countless problems of organizational change, cultural evolution, and social innovation. His findings offer important lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change. Practical and informative, How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

How Behavior Spreads: The Science of Complex Contagions
How Behavior Spreads: The Science of Complex Contagions, by Damon Centola, a review. NB. This book was sent to me as a review copy. How Behavior Spreads: The Science of Complex Contagions
How Behavior Spreads: The Science of Complex Contagions. By Damon Centola. Princeton, N.J.: Princeton University Press, 2018. Pp. x+296. $35.00 (cloth);  How Behavior Spreads : The Science of Complex Contagions
How Behavior Spreads : The Science of Complex Contagions (Princeton Analytical Sociology). by Centola, Damon. Not rated yet! (0). Link to an enlarged image  How Behavior Spreads: The Science of Complex Contagions
How Behavior Spreads: The Science of Complex Contagions Damon Centola Princeton University Press, 2018. 308 pp. See allHide authors  How Behavior Spreads: The Science of Complex Contagions
This week on the Science podcast, Centola describes how societal behaviors are really propagated, revealing how networks can be exploited to effect social  How Behavior Spreads: The Science of Complex Contagions
How Behavior Spreads: The Science of Complex Contagions · Main navigation · People · Students on the Job Market · Contact Us. How Behavior Spreads The Science Of Complex Contagions
How Behavior Spreads The Science Of Complex Contagions Princeton Analytical Sociology By Damon. Centola clinical psychology solves plex human  How Behavior Spreads: The Science of Complex - Vimeo
In a new book published by Princeton University Press, Damon Centola explains that contrary to the idea that How Behavior Spreads: The Science of Complex Contagions
He shows how the kind of social networks that encourage simple diffusion, spreading information about a book, differ from those that encourage and sustain more  How Behavior Spreads: The Science of Complex Contagions
How Behavior Spreads: The Science of Complex Contagions. By Damon Centola. Princeton, N.J.: Princeton University Press, 2018. Pp. x+296. $35.00 (cloth);  How Behavior Spreads: The Science of Complex
How Behavior Spreads: The Science of Complex Contagions. By Damon Cen- tola. Princeton, N.J.: Princeton University Press, 2018. Pp. x1296. $35.00. How Behavior Spreads: The Science of Complex Contagions
A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health  How Behavior Spreads: The Science of Complex Contagions
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